A branded environment has the potential to create a long-lasting impression for your intended audiences
What is a brand? In our opinion, one of the best definitions is: a collection of perceptions and emotions in the mind of a customer or user that add value and enable choices.
Strong brands are consistent, they know their audience, they differentiate with memorable experiences, and they inspire positive emotions among their users or audiences.
A brand may be experienced in a variety of media and forms. These branded “touchpoints” can include a website, a piece of printed collateral, or any other form of communication. These are all relevant and practical methods of connecting to target audiences, but have you considered using your built environment as a branded touchpoint.
A branded environment has the potential to create a long-lasting impression for your intended audiences. A branded environment matters because it differentiates you from your competition, and corporate entities in particular have a tremendous opportunity to make an impact and provide features to create a holistic user experience.